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The problem

Health crisis management is a field of public health with specific relevance and a huge possible impact on people's lives and social texture on a global dimension. Indeed, health crisis situations by nature have the potential to disrupt social structure, and they may put many lives at risk. It has been shown that adequate preparedness is one of the most important ways to limit harm and damage and prevent risk. Each crisis situation potentially generates also an information vacuum that needs to be filled by the institutions in charge at local, regional, national or international levels, in giving rapid, clear and transparent information to the citizens. The communication to the public becomes essential in health crisis management, particularly in the field of infectious diseases, where people’s behaviour can make the difference.

The Project

CriCoRM is a project implemented by an inter- national consortium, coordinated by ASL Brescia and partially funded by the European Commission within the Public Health Programme. Its objective is to improve health crisis communication in order to strengthen health security during emergencies. An effective communication strategy aims to increase population compliance with public health recommendations.

Specific Objectives

STATE OF THE ART REVIEW

We will review the state of the art regarding communication to the public during major health emergencies, with special focus on the H1N1 pandemic.

IDENTIFICATION OF KEY STAKEHOLDERS

We will identify the key stakeholders that inclu- de health professionals and healthcare wor- kers’ organisations and their networks, media, social partners, Member State authorities and regional authorities when in charge of health.

COMMUNICATION ANALYSIS

We will analyze communication measures taken to mitigate the various health crises, with particular focus on H1N1, in order to identify reasons for different public reactions.

GUIDELINES IMPROVEMENTS

We will develop and suggest improvements to existing guidelines for crisis communication re- lated to health threats based on experience with health crisis.

IMPLEMENTATION OF TOOLS FOR CRISIS COMMUNICATION

We will develop tools, especially Web 2.0 appli- cations, for communicating health messages to the public, monitoring their impact in real time, thus understanding the information needs of the public and how to react to them rapidly during a crisis.

TRAINING

We will develop crisis communication training modules which can be re-used at regional, na- tional and EU level, also inviting the EU Health Security Committee and Communicators' Net- work. This will help to develop a common com- munication system during crises and streng- then common communication capacities.

Printable Version of the CriCoRM leaflet
   
Associated Partners